Hospitality marketing management

By: Contributor(s): Material type: TextTextPublication details: New Jersey ; John Wiley & Sons ; 2006Edition: 4th edDescription: xiv, 626 p; Includes indexISBN:
  • 978-0-471476-54-2
Subject(s): DDC classification:
  • C 647.950688 R27h
Summary: Covers various principles of marketing with an applications oriented approach. This book includes coverage of tourism marketing. It features material on marketing technology and its implications in the hospitality industry. It provides applications approach to the discipline of marketing.
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Book Book PCC CIRCULATION C 647.950688 R27h (Browse shelf(Opens below)) Available 3443

Covers various principles of marketing with an applications oriented approach. This book includes coverage of tourism marketing. It features material on marketing technology and its implications in the hospitality industry. It provides applications approach to the discipline of marketing.

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