Hospitality marketing management
Reid, Robert D.
Hospitality marketing management - 4th ed. - New Jersey John Wiley & Sons 2006 - xiv, 626 p. Includes index
Covers various principles of marketing with an applications oriented approach. This book includes coverage of tourism marketing. It features material on marketing technology and its implications in the hospitality industry. It provides applications approach to the discipline of marketing.
978-0-471476-54-2
Food Service- Marketing
Hospitality industry- Marketing
Restaurant- Marketing
C 647.950688 R27h
Hospitality marketing management - 4th ed. - New Jersey John Wiley & Sons 2006 - xiv, 626 p. Includes index
Covers various principles of marketing with an applications oriented approach. This book includes coverage of tourism marketing. It features material on marketing technology and its implications in the hospitality industry. It provides applications approach to the discipline of marketing.
978-0-471476-54-2
Food Service- Marketing
Hospitality industry- Marketing
Restaurant- Marketing
C 647.950688 R27h