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Marketing for hospitality and tourism

By:

Kotter, Philip

Contributor(s):

Bowen, John; Makens, James

Material type: Text

TextPublication details: New Jersey ; Pearson Prentice Hall; 2003Edition: 3rd edDescription: xvii, 893 p; Includes indexISBN:

981-247-052-2

Subject(s):

DDC classification:

C 338.4791 K84m

Summary: The book covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, yet it takes a practical, marketing-management approach.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 338.4791 K84m (Browse shelf(Opens below))	Available	982

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Previous	C 338.4791 K14t Tourism marketing	C 338.4791 K15f Fundamentals of planning developing tourism	C 338.4791 k52i Introduction to tourism	C 338.4791 K84m Marketing for hospitality and tourism	C 338.4791 K84m Marketing for hospitality and tourism	C 338.4791 Kk52p Principles of tourism development	C 338.4791 L83k Key concepts in tourism	Next

The book covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, yet it takes a practical, marketing-management approach.

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