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Marketing for hospitality and tourism

Kotter, Philip

Marketing for hospitality and tourism - 3rd ed. - New Jersey Pearson Prentice Hall 2003 - xvii, 893 p. Includes index

The book covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, yet it takes a practical, marketing-management approach.

ISBN: 981-247-052-2

Subjects--Topical Terms:
Hospitality Industry
Tourism-Industry
Tourism-Marketing

Dewey Class. No.: C 338.4791 K84m

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