Consumer behavior

By:

Babin, Barry J.

Contributor(s):

Eric G. Harris

Publication details: Taguig City : Cengage Learning Asia Pte., c2025.Edition: 9th ed., Phil.edDescription: x, 406pISBN:

978-981-5242-94-2

Subject(s):

1. Consumer behavior. -- 2. Consumers--Attitudes. -- 3. Consumer decision --making

Summary: An introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices.

List(s) this item appears in: Newly Acquired Books (Graft List)

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Item type	Current library	Call number	Status	Barcode
Book	PCC	Fil 658.8342 B11c (Browse shelf(Opens below))	Available	6158

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An introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices.

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