Marketing management

By:

Abantao, Beniline Jone V

Publication details: Manila : Rex Book Store, c2024Edition: 1st edDescription: viii, 285pISBN:

978-621-04-5037-8

Subject(s):

Marketing --Management

Summary: is a comprehensive textbook that explains the key concepts and importance of marketing in modern business. It covers topics such as understanding customers, developing marketing strategies, and managing advertising, public relations, and global market practices.

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Holdings
Item type	Current library	Call numberdasdasdas	Status	Barcode
Book	PCC FILIPINIANA	Gil 658.8 Ab1m (Browse shelf(Opens below))	Available	6131

is a comprehensive textbook that explains the key concepts and importance of marketing in modern business. It covers topics such as understanding customers, developing marketing strategies, and managing advertising, public relations, and global market practices.

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