Marketing management (Record no. 5183)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-621-04-5037-8
100 ## - PERSONAL NAME (AUTHOR)
Personal name Abantao, Beniline Jone V.
245 ## - TITLE
Title Marketing management
250 ## - EDITION
Edition statement 1st ed.
260 ## - NAME AND PLACE OF PUBLICATION
Place of publication, distribution, etc. Manila :
Name of publisher, distributor, etc. Rex Book Store,
Date of publication, distribution, etc. c2024
300 ## - PHYSICAL DESCRIPTION
Extent viii, 285p.
520 ## - SUMMARY, ETC.
Summary, etc. is a comprehensive textbook that explains the key concepts and importance of marketing in modern business. It covers topics such as understanding customers, developing marketing strategies, and managing advertising, public relations, and global market practices.
650 ## - SUBJECT
1 Marketing --Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification System Dewey Decimal Classification
Item Type Book
999 ## -
-- 5183
-- 5183
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Service/ Name of Supplier
03/18/2026   Gil 658.8 Ab1m 6131 450.00 03/18/2026 Book   Dewey Decimal Classification       PCC PCC FILIPINIANA 03/19/2026 Rex Book Store