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Understanding research design and methods : basic business approach for undergraduate level

By: Publication details: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2025Edition: 2nd edDescription: x, 163 p. : Includes referencesISBN:
  • 978-621-427-275-4
Subject(s): Summary: is an introductory guide that presents the fundamentals of research methods tailored for business students. It explains key concepts such as research design, data collection, sampling, and basic data analysis using clear and practical examples. The book helps undergraduate learners develop the skills needed to conduct and write simple business research studies effectively.
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is an introductory guide that presents the fundamentals of research methods tailored for business students. It explains key concepts such as research design, data collection, sampling, and basic data analysis using clear and practical examples. The book helps undergraduate learners develop the skills needed to conduct and write simple business research studies effectively.

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