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Factors affecting frequency of online purchase among GRNZ buyers in Metro Manila

By:

Famodulan, Noel

Contributor(s):

Mordeno, Sheira Marie ; Ng, Chin Carlo ; Viray, Kristel Mae

Material type: Text

TextPublication details: Quezon City ; PCC; 2023Description: ii, 133 leavesSubject(s):

DDC classification:

T 658.834 F1f

Summary: E-commerce is a modern phenomenon that is rapidly expanding. The study aimed to identify the factors that can influence Gen Z's online increase in frequency of purchase since the convenience of online purchasing has become one of the primary reasons for consumers to shop online.

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Item type	Current library	Call number	Status	Barcode
Thesis	PCC THESES	T 658.834 F1f (Browse shelf(Opens below))	Available	011

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E-commerce is a modern phenomenon that is rapidly expanding. The study aimed to identify the factors that can influence Gen Z's online increase in frequency of purchase since the convenience of online purchasing has become one of the primary reasons for consumers to shop online.

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