Factors affecting frequency of online purchase among GRNZ buyers in Metro Manila
Famodulan, Noel
Factors affecting frequency of online purchase among GRNZ buyers in Metro Manila - Quezon City PCC 2023 - ii, 133 leaves
E-commerce is a modern phenomenon that is rapidly expanding. The study aimed to identify the factors that can influence Gen Z's online increase in frequency of purchase since the convenience of online purchasing has become one of the primary reasons for consumers to shop online.
Electronic-Commerce
Online shopping
T 658.834 F1f
Factors affecting frequency of online purchase among GRNZ buyers in Metro Manila - Quezon City PCC 2023 - ii, 133 leaves
E-commerce is a modern phenomenon that is rapidly expanding. The study aimed to identify the factors that can influence Gen Z's online increase in frequency of purchase since the convenience of online purchasing has become one of the primary reasons for consumers to shop online.
Electronic-Commerce
Online shopping
T 658.834 F1f