The best of marketing Rx: for brand and marketing executives

By: Contributor(s): Material type: TextTextPublication details: Pasig City ; Anvil; 2009Description: viii,284 p. ; 22 cmISBN:
  • 978-971-27-2208-0
Subject(s): DDC classification:
  • Fil 658.8 R54b
Summary: The Best of Marketing Rx: For Brand & Marketing Executives is a compilation of the most impactful columns from the Philippine Daily Inquirer's Marketing Rx series, authored by Dr. Ned Roberto. This collection offers practical marketing strategies and insights tailored for brand and marketing professionals. Drawing from real-world examples and Dr. Roberto's extensive experience, the book addresses topics such as market segmentation, consumer behavior, and effective branding techniques. It serves as a valuable resource for professionals seeking actionable advice to enhance their marketing practices.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Book PCC FILIPINIANA Fil 658.8 R54b (Browse shelf(Opens below)) Available 3539

The Best of Marketing Rx: For Brand & Marketing Executives is a compilation of the most impactful columns from the Philippine Daily Inquirer's Marketing Rx series, authored by Dr. Ned Roberto. This collection offers practical marketing strategies and insights tailored for brand and marketing professionals. Drawing from real-world examples and Dr. Roberto's extensive experience, the book addresses topics such as market segmentation, consumer behavior, and effective branding techniques. It serves as a valuable resource for professionals seeking actionable advice to enhance their marketing practices.

There are no comments on this title.

to post a comment.
Share