The best of marketing Rx: for brand and marketing executives (Record no. 4052)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01144nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250730165854.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250728s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-971-27-2208-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Fil 658.8 R54b |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberto, Ned |
| 245 #4 - TITLE STATEMENT | |
| Title | The best of marketing Rx: for brand and marketing executives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pasig City |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Anvil |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,284 p. ; 22 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Best of Marketing Rx: For Brand & Marketing Executives is a compilation of the most impactful columns from the Philippine Daily Inquirer's Marketing Rx series, authored by Dr. Ned Roberto. This collection offers practical marketing strategies and insights tailored for brand and marketing professionals. Drawing from real-world examples and Dr. Roberto's extensive experience, the book addresses topics such as market segmentation, consumer behavior, and effective branding techniques. It serves as a valuable resource for professionals seeking actionable advice to enhance their marketing practices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - management - Philippines |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roberto, Andy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PCC | PCC | FILIPINIANA | 07/30/2025 | Fil 658.8 R54b | 3539 | 07/30/2025 | 07/30/2025 | Book |