Ethics in public relations
Material type:
TextPublication details: London ; Kogan Page; 2004Description: xvii, 187 p; Includes indexISBN: - 0-7494-4276-X
- C 174.96572 P25e
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PCC CIRCULATION | C 174.96572 P25e (Browse shelf(Opens below)) | Available | 898 |
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| C 174.90904 R33e Ethics in Information Technology | C 174.90904 R33e Ethics in Information Technology | C 174.90904 R33p Principles of Ethics in Information Technology | C 174.96572 P25e Ethics in public relations | C 1749481 B75m Marketing ethics | C 175.2 T21c Ethics and technology : controversies, questions, and strategiies for ethical computing | C 177.2 D36c Confident conversations: easy answers to 38 tough questions |
Ten years ago, I began teaching a course in organizational public relations to second-year public relations students in our four-year undergraduate degree programme. At the time, the curriculum required a section on ethics. To my colleagues in the department, I appeared to be the most likely candidate to teach this since my background was in medical communications and I had already co-authored two books one a textbook and one a trade book - on healthcare ethics. Surely this would be a natural progression for me. To some extent they were right.
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