Ethics in public relations

By: Material type: TextTextPublication details: London ; Kogan Page; 2004Description: xvii, 187 p; Includes indexISBN:
  • 0-7494-4276-X
Subject(s): DDC classification:
  • C 174.96572 P25e
Summary: Ten years ago, I began teaching a course in organizational public relations to second-year public relations students in our four-year undergraduate degree programme. At the time, the curriculum required a section on ethics. To my colleagues in the department, I appeared to be the most likely candidate to teach this since my background was in medical communications and I had already co-authored two books one a textbook and one a trade book - on healthcare ethics. Surely this would be a natural progression for me. To some extent they were right.
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Book Book PCC CIRCULATION C 174.96572 P25e (Browse shelf(Opens below)) Available 898

Ten years ago, I began teaching a course in organizational public relations to second-year public relations students in our four-year undergraduate degree programme. At the time, the curriculum required a section on ethics. To my colleagues in the department, I appeared to be the most likely candidate to teach this since my background was in medical communications and I had already co-authored two books one a textbook and one a trade book - on healthcare ethics. Surely this would be a natural progression for me. To some extent they were right.

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