Normal view MARC view ISBD view

Essentials of contemporary advertising

By:

Arens, William F

Contributor(s):

Schaefer, David H.; Weigold, Michael

Material type: Text

TextPublication details: New York; McGraw-Hill; 2009Edition: 2nd edDescription: xxiv, 558 p. :ill; Includes indexISBN:

978-007-127057-1

Subject(s):

Advertising

DDC classification:

C 659.1 A3e

Summary: This book Advertising is an ever-changing, creative discipline. The power of advertising is so remarkable in its ability to inspire, influence, and communicate that the study of advertising is more important today than ever before. It's important not just for students of business or journalism-who may be contemplating a career in the field-but also for students of sociology, psychology, political science, eco-nomics, history, language, science, or the arts. Many of these people will become creators of advertising; all will be lifetime consumers of it.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 659.1 A3e (Browse shelf(Opens below))	Available	4479

Browsing PCC shelves, Shelving location: CIRCULATION Close shelf browser (Hides shelf browser)

Previous								Next
Previous	C 658,4013 Ev1q Quality management, organization and strategy	C 659.023 T95a Advertising and public relations	C 659.1 A3c Contemporary advertising	C 659.1 A3e Essentials of contemporary advertising	C 659.1 B41a Advertising and promotion : an integrated marketing communications perspective	C 659.1 M82 Advertising principles and practice	C 659.1 M82 Advertising principles and practice	Next

This book Advertising is an ever-changing, creative discipline. The power of advertising is so remarkable in its ability to inspire, influence, and communicate that the study of advertising is more important today than ever before. It's important not just for students of business or journalism-who may be contemplating a career in the field-but also for students of sociology, psychology, political science, eco-nomics, history, language, science, or the arts. Many of these people will become creators of advertising; all will be lifetime consumers of it.

There are no comments on this title.

to post a comment.