Essentials of contemporary advertising

By: Contributor(s): Material type: TextTextPublication details: New York; McGraw-Hill; 2009Edition: 2nd edDescription: xxiv, 558 p. :ill; Includes indexISBN:
  • 978-007-127057-1
Subject(s): DDC classification:
  • C 659.1 A3e
Summary: This book Advertising is an ever-changing, creative discipline. The power of advertising is so remarkable in its ability to inspire, influence, and communicate that the study of advertising is more important today than ever before. It's important not just for students of business or journalism-who may be contemplating a career in the field-but also for students of sociology, psychology, political science, eco-nomics, history, language, science, or the arts. Many of these people will become creators of advertising; all will be lifetime consumers of it.
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Book Book PCC CIRCULATION C 659.1 A3e (Browse shelf(Opens below)) Available 4479

This book Advertising is an ever-changing, creative discipline. The power of advertising is so remarkable in its ability to inspire, influence, and communicate that the study of advertising is more important today than ever before. It's important not just for students of business or journalism-who may be contemplating a career in the field-but also for students of sociology, psychology, political science, eco-nomics, history, language, science, or the arts. Many of these people will become creators of advertising; all will be lifetime consumers of it.

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