Normal view MARC view ISBD view

Contemporary advertising

By:

Arens, William F

Contributor(s):

Weigold, Michael F. ; Arens, Christian

Material type: Text

TextPublication details: New York ; McGraw-Hill; 2008Edition: 11th edDescription: xl, 712 p; Includes indexISBN:

978-0-07-127543-9

Subject(s):

Advertising

DDC classification:

C 659.1 A3c

Summary: Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 659.1 A3c (Browse shelf(Opens below))	Available	3509

Browsing PCC shelves, Shelving location: CIRCULATION Close shelf browser (Hides shelf browser)

Previous								Next
Previous	C 658-4012 T38c Crafting and executing strategy: The quest for competitive advantage: concepts and cases	C 658,4013 Ev1q Quality management, organization and strategy	C 659.023 T95a Advertising and public relations	C 659.1 A3c Contemporary advertising	C 659.1 A3e Essentials of contemporary advertising	C 659.1 B41a Advertising and promotion : an integrated marketing communications perspective	C 659.1 M82 Advertising principles and practice	Next

Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more

There are no comments on this title.

to post a comment.