Contemporary advertising
Arens, William F.
Contemporary advertising - 11th ed. - New York McGraw-Hill 2008 - xl, 712 p. Includes index
Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more
978-0-07-127543-9
Advertising
C 659.1 A3c
Contemporary advertising - 11th ed. - New York McGraw-Hill 2008 - xl, 712 p. Includes index
Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more
978-0-07-127543-9
Advertising
C 659.1 A3c