Relationship selling

By: Contributor(s): Material type: TextTextPublication details: New York ; McGraw-Hill; 2008Edition: 2nd edDescription: xii, 446 p. :ill; Includes indexISBN:
  • 978-007-127471-5
Subject(s): DDC classification:
  • C 658.85 J62r
Summary: This book focuses on securing, building, and maintaining long-term relationships with profitable customers, highlighting the salesperson as an essential element in communicating value to customers. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a favorite of students and instructors alike.
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Book Book PCC CIRCULATION C 658.85 J62r (Browse shelf(Opens below)) Available 3517

This book focuses on securing, building, and maintaining long-term relationships with profitable customers, highlighting the salesperson as an essential element in communicating value to customers. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a favorite of students and instructors alike.

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