Relationship selling
Johnston, Mark W.
Relationship selling - 2nd ed. - New York McGraw-Hill 2008 - xii, 446 p. :ill. Includes index
This book focuses on securing, building, and maintaining long-term relationships with profitable customers, highlighting the salesperson as an essential element in communicating value to customers. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a favorite of students and instructors alike.
978-007-127471-5
Relationship marketing
Selling
C 658.85 J62r
Relationship selling - 2nd ed. - New York McGraw-Hill 2008 - xii, 446 p. :ill. Includes index
This book focuses on securing, building, and maintaining long-term relationships with profitable customers, highlighting the salesperson as an essential element in communicating value to customers. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a favorite of students and instructors alike.
978-007-127471-5
Relationship marketing
Selling
C 658.85 J62r