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Fundamentals of selling: customers for life through service

By:

Futrell, Charles M

Material type: Text

TextPublication details: Boston ; McGraw-Hill; 2008Edition: 10th edDescription: xxxv, 651 p. : cell. ill.; 26cm; Includes indexISBN:

978-0-07-110106-6

Subject(s):

Selling

DDC classification:

C 658.85 C35s

Summary: For this edition, I carefully reread the book in order to assure that the text better reflected my thoughts and ideas on the subject. The relationships and interactions in the various steps of the selling process have been carefully examined to form a more seamless flow from one chapter to the next, and special emphasis is placed on the importance of ethical behavior in working with prospects and customers.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.85 C35s (Browse shelf(Opens below))	Available	3525

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Previous	C 658.848 K24g Global marketing	C 658.85 C35s Sales management	C 658.85 C35s Fundamentals of selling: customers for life through service	C 658.85 C35s Fundamentals of selling: customers for life through service	C 658.85 D42s Successful selling skills	C 658.85 F95a ABC's of relationship selling through service	C 658.85 J62r Relationship selling	Next

For this edition, I carefully reread the book in order to assure that the text better reflected my thoughts and ideas on the subject. The relationships and interactions in the various steps of the selling process have been carefully examined to form a more seamless flow from one chapter to the next, and special emphasis is placed on the importance of ethical behavior in working with prospects and customers.

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