Fundamentals of selling: customers for life through service

By: Material type: TextTextPublication details: Boston ; McGraw-Hill; 2008Edition: 10th edDescription: xxxv, 651 p. : cell. ill.; 26cm; Includes indexISBN:
  • 978-0-07-110106-6
Subject(s): DDC classification:
  • C 658.85 C35s
Summary: For this edition, I carefully reread the book in order to assure that the text better reflected my thoughts and ideas on the subject. The relationships and interactions in the various steps of the selling process have been carefully examined to form a more seamless flow from one chapter to the next, and special emphasis is placed on the importance of ethical behavior in working with prospects and customers.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 658.85 C35s (Browse shelf(Opens below)) Available 3525

For this edition, I carefully reread the book in order to assure that the text better reflected my thoughts and ideas on the subject. The relationships and interactions in the various steps of the selling process have been carefully examined to form a more seamless flow from one chapter to the next, and special emphasis is placed on the importance of ethical behavior in working with prospects and customers.

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