Consumer behavior and marketing strategy
Material type:
TextPublication details: Boston ; McGraw- Hill; 2009Edition: 8th edDescription: xix, 555 p. ; ill; Includes indexISBN: - 978-007-126885-1
- C 658.8342 P44c
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
PCC CIRCULATION | C 658.8342 P44c (Browse shelf(Opens below)) | Available | 3585 |
Browsing PCC shelves, Shelving location: CIRCULATION Close shelf browser (Hides shelf browser)
| C 658.83 M34 Marketing research | C 658.834 U3w Why we buy the science of shopping | C 658.8342 H85c Consumer behavior in the 21st Century | C 658.8342 P44c Consumer behavior and marketing strategy | C 658.8342 Sc3c Consumer behavior | C 658.83421 Retail strategies: understanding why we shop: emotional rewards and retail strategies | C 658.8343 D23L Let them eat cake : marketing luxury to the masses - as well as the classes |
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