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Improve your marketing and grow your business

By:

Patnaik, Keshu

Material type: Text

TextPublication details: New Delhi ; Lotus Press; 2009Description: 192 p; Includes indexISBN:

81-8382-165-0

Subject(s):

Marketing management

DDC classification:

C 658.822 P27i

Summary: This book provides the tools and techniques to harness the power of modern technologies to succeed in doing business. It presents the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, reengineering the marketing function, re-thinking the marketing organisation and re-designing the technology systems. This book will definitely help you to build a revolutionary marketing organisation and use it to achieve unprecedented business results.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.822 P27i (Browse shelf(Opens below))	Available	3708

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Previous								Next
Previous	C658.812 Se7 Service management for dummies	C 658.816 N13s The strategy and tactics of pricing : a guide to growing more profitably	C 658.822 G69d Develop your marketing skills	C 658.822 P27i Improve your marketing and grow your business	C 658.827 H26 Harvard business review on brand management	C 658.827 In3 Living the brand : how to transform every member of your organization into a brand champion	C 658.827 J61c Contemporary brand management	Next

This book provides the tools and techniques to harness the power of modern technologies to succeed in doing business. It presents the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, reengineering the marketing function, re-thinking the marketing organisation and re-designing the technology systems. This book will definitely help you to build a revolutionary marketing organisation and use it to achieve unprecedented business results.

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