Improve your marketing and grow your business

By: Material type: TextTextPublication details: New Delhi ; Lotus Press; 2009Description: 192 p; Includes indexISBN:
  • 81-8382-165-0
Subject(s): DDC classification:
  • C 658.822 P27i
Summary: This book provides the tools and techniques to harness the power of modern technologies to succeed in doing business. It presents the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, reengineering the marketing function, re-thinking the marketing organisation and re-designing the technology systems. This book will definitely help you to build a revolutionary marketing organisation and use it to achieve unprecedented business results.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 658.822 P27i (Browse shelf(Opens below)) Available 3708

This book provides the tools and techniques to harness the power of modern technologies to succeed in doing business. It presents the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, reengineering the marketing function, re-thinking the marketing organisation and re-designing the technology systems. This book will definitely help you to build a revolutionary marketing organisation and use it to achieve unprecedented business results.

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