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Relationship Marketing : a Consumer Experience Approach

By:

Baron, Steve

Contributor(s):

Conway, Tony,; Warnaby,Gary

Material type: Text

TextPublication details: London ; Sage Pub.; 2010Description: 202 p. ; figs; Includes indexISBN:

978-1-4129-3121-2

Subject(s):

Relationship Marketing

DDC classification:

C 658.812 B26r

Summary: The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning, and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.812 B26r (Browse shelf(Opens below))	Available	4151

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Previous	C 658.81 H31s Sales and distribution management: text and cases	C 658.81 J65c Sales Force Management	C 658.81 Sa3 Sales management	C 658.812 B26r Relationship Marketing : a Consumer Experience Approach	C 658.812 F57s Service management : operations, strategy, information technology	C658.812 Se7 Service management for dummies	C 658.816 N13s The strategy and tactics of pricing : a guide to growing more profitably	Next

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning, and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective.

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