Relationship Marketing : a Consumer Experience Approach (Record no. 1730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01129nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250730165315.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250728s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-4129-3121-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | C 658.812 B26r |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baron, Steve |
| 245 #0 - TITLE STATEMENT | |
| Title | Relationship Marketing : a Consumer Experience Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Sage Pub. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 202 p. ; figs. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning, and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Conway, Tony,; Warnaby,Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PCC | PCC | CIRCULATION | 07/30/2025 | C 658.812 B26r | 4151 | 07/30/2025 | 07/30/2025 | Book |