Blue Ocean strategy: How to create uncontested market space and make the competition irrelevant

By: Contributor(s): Material type: TextTextPublication details: Boston ; Haubud Business School Press; 2005Description: xi, 240 p; Includes indexISBN:
  • 978-1-59139-619-2
Subject(s): DDC classification:
  • C 658.802 K56b
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