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Blue Ocean strategy: How to create uncontested market space and make the competition irrelevant

Kim, W. Chan

Blue Ocean strategy: How to create uncontested market space and make the competition irrelevant - Boston Haubud Business School Press 2005 - xi, 240 p. Includes index

ISBN: 978-1-59139-619-2

Subjects--Topical Terms:
Market segmentation
New Product

Dewey Class. No.: C 658.802 K56b

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