Marketing management : knowledge and skills
Material type:
TextPublication details: Boston ; McGraw- Hill/ Irwin; 2007Edition: 8th edDescription: xvii, 813 p. : ill; Includes indexISBN: - 978-007-127541-5
- C 658.8 P44m
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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PCC CIRCULATION | C 658.8 P44m (Browse shelf(Opens below)) | Available | 3411 |
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| C 658.8 M69a Heritage marketing | C 658.8 P43c Essentials of marketing : A marketing strategy planning approach | C 658.8 P43e Essentials of marketing : marketing strategy planning approach | C 658.8 P44m Marketing management : knowledge and skills | C 658.8 W15m Marketing strategy: a decision-focused approach | C 658.8 W15m Marketing strategy: a decision-focused approach | C 658.80072 M14m Marketing accountability: how to measure marketing effectiveness |
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