Marketing management : knowledge and skills
Peter, J. Paul
Marketing management : knowledge and skills - 8th ed. - Boston McGraw- Hill/ Irwin 2007 - xvii, 813 p. : ill. Includes index
978-007-127541-5
Marketing - management
Marketing - management - Case studies
C 658.8 P44m
Marketing management : knowledge and skills - 8th ed. - Boston McGraw- Hill/ Irwin 2007 - xvii, 813 p. : ill. Includes index
978-007-127541-5
Marketing - management
Marketing - management - Case studies
C 658.8 P44m