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Heritage marketing

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Material type: Text

TextPublication details: Boston, MA; Elsevier; 2006Description: xii, 280 p; Includes bibliography and indexISBN:

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Summary: The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.8 M69a (Browse shelf(Opens below))	Available	3457

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Previous	C 658.8 M34 Marketing in Asia	C 658.8 M35e Essentials Of Marketing Management	C 658.8 M35m Marketing management	C 658.8 M69a Heritage marketing	C 658.8 P43c Essentials of marketing : A marketing strategy planning approach	C 658.8 P43e Essentials of marketing : marketing strategy planning approach	C 658.8 P44m Marketing management : knowledge and skills	Next

The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.

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