Heritage marketing (Record no. 1712)

MARC details
000 -LEADER
fixed length control field 00619nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165314.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-7506-6318-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 658.8 M69a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Misiura, Shashi
245 #0 - TITLE STATEMENT
Title Heritage marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Elsevier
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xii, 280 p.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes bibliography and index
520 ## - SUMMARY, ETC.
Summary, etc. The book adresses the issues facing students and practitioners in applying the generic principles of marketing to the heritage industry.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 658.8 M69a 3457 07/30/2025 07/30/2025 Book