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Marketing management: An Asian Perspective

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane; Ang, Swee Hoom; Leong, Siew Meng; Tan, Chin Tiong

Material type: Text

TextPublication details: Singapore ; Pearson Education South Asia; 2009Description: xxv, 750 p; Includes indexISBN:

978-981-06-9714-3

Subject(s):

Marketing- Management

DDC classification:

C 658.8 M34

Summary: The book aims to highlight some of the recent environmental factors impacting on marketing, making it the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.8 M34 (Browse shelf(Opens below))	Available	3571

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Previous	C 658.8 K96p Principles of marketing	C 658.8 L94s Services Marketing: A Managerial Perspective	C 658.8 M28a Art of marketing	C 658.8 M34 Marketing management: An Asian Perspective	C 658.8 M34 Marketing in Asia	C 658.8 M34 Marketing in Asia	C 658.8 M35e Essentials Of Marketing Management	Next

The book aims to highlight some of the recent environmental factors impacting on marketing, making it the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

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