Marketing management: An Asian Perspective (Record no. 1707)

MARC details
000 -LEADER
fixed length control field 00834nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165314.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-06-9714-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 658.8 M34
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Marketing management: An Asian Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education South Asia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 750 p.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
520 ## - SUMMARY, ETC.
Summary, etc. The book aims to highlight some of the recent environmental factors impacting on marketing, making it the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane; Ang, Swee Hoom; Leong, Siew Meng; Tan, Chin Tiong
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 658.8 M34 3571 07/30/2025 07/30/2025 Book