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Marketing

By:

Hunt, Shane C

Contributor(s):

Mello, John E

Material type: Text

TextPublication details: New York ; McGraw-Hill; 2015Edition: 1st edDescription: xxxviii, 454 p; Includes indexISBN:

978-1-259-09560-3

Subject(s):

Marketing

DDC classification:

C 658.8 H92m

Summary: Helps students to demonstrates the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. This title includes career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.8 H92m (Browse shelf(Opens below))	Available	5283

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Previous	C 658.8 F77m Marketing : a guide to the fundamentals	C 658.8 G54s Simplicity : the secret to effective marketing	C 658.8 H72m Marketing strategy: annd competitive positioning	C 658.8 H92m Marketing	C 658.8 I5f Professional selling : A trust-based approach	C 658.8 K45 Marketing : The core	C 658.8 K84m Marketing management	Next

Helps students to demonstrates the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. This title includes career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives.

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