Marketing

By: Contributor(s): Material type: TextTextPublication details: New York ; McGraw-Hill; 2015Edition: 1st edDescription: xxxviii, 454 p; Includes indexISBN:
  • 978-1-259-09560-3
Subject(s): DDC classification:
  • C 658.8 H92m
Summary: Helps students to demonstrates the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. This title includes career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 658.8 H92m (Browse shelf(Opens below)) Available 5283

Helps students to demonstrates the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. This title includes career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives.

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