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Simplicity : the secret to effective marketing

By:

Goh, Sunny T. H

Material type: Text

TextPublication details: Malaysia ; Prentice Hall; 2004Description: xvi, 141 p; Includes indexISBN:

983-3205-14-3

Subject(s):

Marketing

DDC classification:

C 658.8 G54s

Summary: This book help you develop simple-mindedness. Your simple-mindedness will enhance your role and help you in supporting or contributing effectively to marketing strategy formulation and execution.Complex-minded marketers are confused marketers. They're insecure and incompetent marketers. And they do things complicatedly to mask their own insecurities and incompetencies.Marketers admire complexity but resist simplicity. They distrust it. They fear it.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.8 G54s (Browse shelf(Opens below))	Available	4705

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Previous	C 658.8 B38m Marketing : principles and perspectives	C 658.8 C73 Comprehensive study of marketing channels	C 658.8 F77m Marketing : a guide to the fundamentals	C 658.8 G54s Simplicity : the secret to effective marketing	C 658.8 H72m Marketing strategy: annd competitive positioning	C 658.8 H92m Marketing	C 658.8 I5f Professional selling : A trust-based approach	Next

This book help you develop simple-mindedness. Your simple-mindedness will enhance your role and help you in supporting or contributing effectively to marketing strategy formulation and execution.Complex-minded marketers are confused marketers. They're insecure and incompetent marketers. And they do things complicatedly to mask their own insecurities and incompetencies.Marketers admire complexity but resist simplicity. They distrust it. They fear it.

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