Simplicity : the secret to effective marketing (Record no. 1696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00948nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250730165314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250728s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 983-3205-14-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | C 658.8 G54s |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goh, Sunny T. H. |
| 245 #0 - TITLE STATEMENT | |
| Title | Simplicity : the secret to effective marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Malaysia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 141 p. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book help you develop simple-mindedness. Your simple-mindedness will enhance your role and help you in supporting or contributing effectively to marketing strategy formulation and execution.Complex-minded marketers are confused marketers. They're insecure and incompetent marketers. And they do things complicatedly to mask their own insecurities and incompetencies.Marketers admire complexity but resist simplicity. They distrust it. They fear it. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PCC | PCC | CIRCULATION | 07/30/2025 | C 658.8 G54s | 4705 | 07/30/2025 | 07/30/2025 | Book |