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Marketing : a guide to the fundamentals

By:

Forsyth, Patrick

Material type: Text

TextPublication details: New York ; Bloomberg, Press; 2009Description: 230 p; Includes indexISBN:

978-1-84668-1936

Subject(s):

Marketing

DDC classification:

C 658.8 F77m

Summary: For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable

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Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.8 F77m (Browse shelf(Opens below))	Available	4262

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Previous	C 658.787 M91e Essentials of Inventory Management	C 658.8 B38m Marketing : principles and perspectives	C 658.8 C73 Comprehensive study of marketing channels	C 658.8 F77m Marketing : a guide to the fundamentals	C 658.8 G54s Simplicity : the secret to effective marketing	C 658.8 H72m Marketing strategy: annd competitive positioning	C 658.8 H92m Marketing	Next

For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable

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