Marketing : a guide to the fundamentals
Forsyth, Patrick
Marketing : a guide to the fundamentals - New York Bloomberg, Press 2009 - 230 p. Includes index
For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable
978-1-84668-1936
Marketing
C 658.8 F77m
Marketing : a guide to the fundamentals - New York Bloomberg, Press 2009 - 230 p. Includes index
For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable
978-1-84668-1936
Marketing
C 658.8 F77m