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Comprehensive study of marketing channels

By:

Coughlan, Anne T

Contributor(s):

Anderson, Erin; Stern, Louis W.; El-Ansary, Adel I

Material type: Text

TextPublication details: Singapore ; Pearson Education South Asia; 2006Edition: 7th edDescription: xx, 555 p; Includes indexISBN:

978-981-06-9976-5

Subject(s):

Marketing

DDC classification:

C 658.8 C73

Summary: This book is meant for an international audience of practicing managers and managers under formation. It is written in the English of international business. Our subject is marketing channels, the companies that come together to bring products and services from their point of origin to their point of consumption. Marketing channels, the company's routes to market, are the downstream part of a value chain. It is through marketing channels that the originator of goods or services gains access to a market. Channels of distribution are a critical element of business strategy.This book relies on examples taken from all over the world. The ideas it presents apply to any channel for any product or service in any market.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.8 C73 (Browse shelf(Opens below))	Available	1641

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Previous	C 658.722 B67s Supply chain logistics management	C 658.787 M91e Essentials of Inventory Management	C 658.8 B38m Marketing : principles and perspectives	C 658.8 C73 Comprehensive study of marketing channels	C 658.8 F77m Marketing : a guide to the fundamentals	C 658.8 G54s Simplicity : the secret to effective marketing	C 658.8 H72m Marketing strategy: annd competitive positioning	Next

This book is meant for an international audience of practicing managers and managers under formation. It is written in the English of international business. Our subject is marketing channels, the companies that come together to bring products and services from their point of origin to their point of consumption. Marketing channels, the company's routes to market, are the downstream part of a value chain. It is through marketing channels that the originator of goods or services gains access to a market. Channels of distribution are a critical element of business strategy.This book relies on examples taken from all over the world. The ideas it presents apply to any channel for any product or service in any market.

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