Comprehensive study of marketing channels (Record no. 1694)

MARC details
000 -LEADER
fixed length control field 01322nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-06-9976-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 658.8 C73
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Coughlan, Anne T.
245 #0 - TITLE STATEMENT
Title Comprehensive study of marketing channels
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education South Asia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xx, 555 p.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
520 ## - SUMMARY, ETC.
Summary, etc. This book is meant for an international audience of practicing managers and managers under formation. It is written in the English of international business. Our subject is marketing channels, the companies that come together to bring products and services from their point of origin to their point of consumption. Marketing channels, the company's routes to market, are the downstream part of a value chain. It is through marketing channels that the originator of goods or services gains access to a market. Channels of distribution are a critical element of business strategy.This book relies on examples taken from all over the world. The ideas it presents apply to any channel for any product or service in any market.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Anderson, Erin; Stern, Louis W.; El-Ansary, Adel I.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 658.8 C73 1641 07/30/2025 07/30/2025 Book