Strategic management communication : for leaders

By: Material type: TextTextPublication details: Mason Ohio ; Cengage South Western; 2011Edition: 2nd edDescription: 361 p. :figs; Includes index and referencesISBN:
  • 978-0-538-47342-2
Subject(s): DDC classification:
  • C 658.45 W15s
Summary: This book is based upon an alternative theoretical foundation grounded in theory but with connections to communication in the world of business. The text is unique in the business communication discipline in that it shows students how various business courses are related and highlights communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place.
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This book is based upon an alternative theoretical foundation grounded in theory but with connections to communication in the world of business. The text is unique in the business communication discipline in that it shows students how various business courses are related and highlights communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place.

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