Strategic management communication : for leaders
Walker, Robyn
Strategic management communication : for leaders - 2nd ed. - Mason Ohio Cengage South Western 2011 - 361 p. :figs Includes index and references
This book is based upon an alternative theoretical foundation grounded in theory but with connections to communication in the world of business. The text is unique in the business communication discipline in that it shows students how various business courses are related and highlights communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place.
978-0-538-47342-2
Business Communication
Communication in organizations
C 658.45 W15s
Strategic management communication : for leaders - 2nd ed. - Mason Ohio Cengage South Western 2011 - 361 p. :figs Includes index and references
This book is based upon an alternative theoretical foundation grounded in theory but with connections to communication in the world of business. The text is unique in the business communication discipline in that it shows students how various business courses are related and highlights communication as a practice that is applicable to all business situations regardless of the discipline, department, or organizational level at which it takes place.
978-0-538-47342-2
Business Communication
Communication in organizations
C 658.45 W15s