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Hospitality marketing management

By:

Reid, Robert D

Contributor(s):

Bojanic, David C

Material type: Text

TextPublication details: New Jersey ; John Wiley & Sons ; 2006Edition: 4th edDescription: xiv, 626 p; Includes indexISBN:

978-0-471476-54-2

Subject(s):

DDC classification:

C 647.950688 R27h

Summary: Covers various principles of marketing with an applications oriented approach. This book includes coverage of tourism marketing. It features material on marketing technology and its implications in the hospitality industry. It provides applications approach to the discipline of marketing.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 647.950688 R27h (Browse shelf(Opens below))	Available	3443

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Previous	C 647.950681 D72f Food and beverage cost control	C 647.950681 Oj7f Food and Beverage cost control	C 647.950681 Oj7p Practical food & beverage cost control	C 647.950688 R27h Hospitality marketing management	C 647-.9573 M58m The Modern Cafe	C 647-94068 K84m Marketing for hospitality and tourism	C 647-94068 K84m Marketing for hospitality and tourism	Next

Covers various principles of marketing with an applications oriented approach. This book includes coverage of tourism marketing. It features material on marketing technology and its implications in the hospitality industry. It provides applications approach to the discipline of marketing.

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