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Marketing for hospitality and travel industry

By:

Morrison, Alastair M

Material type: Text

TextPublication details: Singapore ; Cengage learning asia; 2010Description: 600 p. ; ill; Includes indexISBN:

978-981-4296-687

Subject(s):

Hospitality industry - management

DDC classification:

C 647.94068 M83m

Summary: This book began evolving on my very first day as a college teacher at Purdue University. Like many of my peers in hospitality and travel education, there was no introductory marketing textbook that quite fit my needs and those of my students. The existing texts in the field were either too narrowly focused, dealing only with restaurants, hotels, or travel agencies, or were written for practitioners rather than college students. They lacked many of the essentials of an effective college text, including learning objectives, assignments, glossaries, instructor's manuals, test banks, and other ancillaries. The content tended to be slanted in one direction, usually the authors' pet areas, resulting in unbal-anced treatment of many other important marketing issues.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 647.94068 M83m (Browse shelf(Opens below))	Available	4783

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Previous	C 647.94068 M56h Hotel management and public relations	C 647.94068 M56ho Hotel management and administration	C 647.94068 M56op Operation in hotel management	C 647.94068 M83m Marketing for hospitality and travel industry	C 647.94068 M95b The business of resort management	C 647.94068 P94 Professional front office management	C 647.94068 R66h Hotel convention sales, services, and operations	Next

This book began evolving on my very first day as a college teacher at Purdue University. Like many of my peers in hospitality and travel education, there was no introductory marketing textbook that quite fit my needs and those of my students. The existing texts in the field were either too narrowly focused, dealing only with restaurants, hotels, or travel agencies, or were written for practitioners rather than college students. They lacked many of the essentials of an effective college text, including learning objectives, assignments, glossaries, instructor's manuals, test banks, and other ancillaries. The content tended to be slanted in one direction, usually the authors' pet areas, resulting in unbal-anced treatment of many other important marketing issues.

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