Marketing for hospitality and travel industry (Record no. 1208)

MARC details
000 -LEADER
fixed length control field 01308nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165134.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-4296-687
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 647.94068 M83m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morrison, Alastair M.
245 #0 - TITLE STATEMENT
Title Marketing for hospitality and travel industry
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage learning asia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 600 p. ; ill
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
520 ## - SUMMARY, ETC.
Summary, etc. This book began evolving on my very first day as a college teacher at Purdue University. Like many of my peers in hospitality and travel education, there was no introductory marketing textbook that quite fit my needs and those of my students. The existing texts in the field were either too narrowly focused, dealing only with restaurants, hotels, or travel agencies, or were written for practitioners rather than college students. They lacked many of the essentials of an effective college text, including learning objectives, assignments, glossaries, instructor's manuals, test banks, and other ancillaries. The content tended to be slanted in one direction, usually the authors' pet areas, resulting in unbal-anced treatment of many other important marketing issues.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry - management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 647.94068 M83m 4783 07/30/2025 07/30/2025 Book