Customer service for hospitality and tourism

By: Contributor(s): Material type: TextTextPublication details: Oxford ; Goodfellow Publishers ; 2013Description: 304 p. ; ill; Includes indexISBN:
  • 978-1-908999-34-4
Subject(s): DDC classification:
  • C 647.94068 H87c
Summary: Provides the 'whys' and 'hows'of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 647.94068 H87c (Browse shelf(Opens below)) Available 5232

Provides the 'whys' and 'hows'of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.

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