Customer service for hospitality and tourism
Hudson, Simon
Customer service for hospitality and tourism - Oxford Goodfellow Publishers 2013 - 304 p. ; ill. Includes index
Provides the 'whys' and 'hows'of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
978-1-908999-34-4
Hospital Industry
hospitality industry- customer services
Tourism
Tourism- Customer services
C 647.94068 H87c
Customer service for hospitality and tourism - Oxford Goodfellow Publishers 2013 - 304 p. ; ill. Includes index
Provides the 'whys' and 'hows'of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
978-1-908999-34-4
Hospital Industry
hospitality industry- customer services
Tourism
Tourism- Customer services
C 647.94068 H87c